CATSKILL DISTILLING CO
naming, branding, label design, positioning & strategy
Catskill Distilling Co. wanted sophisticated, contemporary look for its new gin. mna|bax created the “curious” name as a wink to gin’s British tradition and a subtle tie in to the client’s pub “the dancing cat”
CATSKILL FEARLESS WHEAT WHISKEY
Fearless whiskey was inspired by the tales of prohibition era gangsters notorious for their hideouts in the neighborhood of the Catskill distillery.
mna|bax created a tabloid layout and intriguing story that brings the legend to life.