BADASS HARD CIDER
Brand development, naming, label and package design
![](https://mnabax.com/wp-content/uploads/2018/09/BadAssID-img1.jpg)
![](https://mnabax.com/wp-content/uploads/2018/09/BadAssID-img2-1024x828.jpg)
Badass Hard Cider is edgy, fun and memorable. A fun, smart and tough character that speaks to the hard cider consumer. The irreverent quality extends to naming (one bad apple, quite a pear) and promotional messaging