D’USSÉ XO
bottle structure development, branding & creative direction
![](https://mnabax.com/wp-content/uploads/2018/09/DusseXO-img1.png)
D’USSÉ XO is the highest expression of the D’USSÉ brand. mna|bax created an elegant design building on the already iconic D’USSÉ bottle profile. This dramatic package establishes the super premium position, elevating and strengthening the entire D’USSÉ brand.
![](https://mnabax.com/wp-content/uploads/2018/09/dusseXO-img2-1024x768.png)
A premium spirit needs a premium presentation.
D’USSÉ XO’s outer package and opening experience creates a dramatic reveal that adds intrigue and ritual to the encounter with the product.