bottle structure development, branding & creative direction

D’USSÉ XO is the highest expression of the D’USSÉ brand. mna|bax created an elegant design building on the already iconic D’USSÉ bottle profile. This dramatic package establishes the super premium position, elevating and strengthening the entire D’USSÉ brand.

A premium spirit needs a premium presentation.
D’USSÉ XO’s outer package and opening experience creates a dramatic reveal that adds intrigue and ritual to the encounter with the product.