FootJoy – packaging & branding
brand revitalization, package architecture, point of purchase displays

ContourFLX Product Introduction
To introduce the new premium hand-crafted Contour FLX glove mna|bax created a updated brand forward package architecture with a more contemporary look and new iconic brand elements.

ProFLX Product Introduction
For the repositioning of FootJoy’s premier engineered performance glove mna|bax created updated, fresh, brand forward packaging and merchandising


WeatherSof Brand Evolution
Evolutionary brand forward package redesign for the #1 selling golf glove in the world